In the fast-moving global marketplace, both speed and efficiency are key to success, and broadcast fax software is an excellent tool for working towards that end. Allowing the user to send one (or more) documents to multiple recipients simultaneously, it can be useful for everything from announcements, press releases, and newsletters to conference registration, workshop reminders and invoices.
One can have broadcast faxing capabilities either by purchasing an Internet service or by buying a broadcast fax software server. Both are advantageous over a traditional fax machine for a myriad of reasons such as the fact that they require no ink, paper, toner or repair costs, one’s own fax machine needn’t be tied up during the broadcast fax transmission, and they do not require an additional phone line. When using a broadcast fax service, the user simply uploads a list of recipients, their corresponding phone numbers and the documents to be faxed. As such, it is generally considered ‘the easier option’ between the two. Some services also include area code correction, and the ability to exclude specific fax numbers to stop unwanted faxed documents from being sent.
Although utilizing broadcast fax software may be more complicated than using an Internet service, it also gives the user a larger range of capabilities. Software packages often include an unlimited number of recipients; contact and fax log management, total modem control and customizable fax templates. Many also support scanners, and if 32-bit, may even utilize a PC’s multi-tasking capabilities, allowing the user to send off the broadcast fax while not interfering with other simultaneously running programs. Due to the continual rise in the popularity of fax broadcasting, (with some companies using the feature to completely replace direct mail), broadcast fax software demand has given occasion to the rise of a myriad of free broadcast fax software. On sites such as www.findmysoft.com, or www.brothersoft.com one can find a wide range available, many of which are totally free such as Google Chrome.
In utilizing broadcast fax software for advertising and/or contacting prospects or new customers, one should be careful however. Unsolicited advertisements through fax-also known as ‘junk faxes’-, are prohibited by the Law.
Through broadcast fax software and services, one can not only reach a wider range of recipients, but do so in less time, and with less environmental waste. Additionally with features such as automatic redial and area code correction, one can also have more assurance that their faxes are reaching everyone that they are meant to reach.